How to Create Videos with AI

Creating videos has become simpler than ever, thanks to AI. Here’s a guide on how to use generative AI to produce videos for your brand or business.
 

Generative AI is quickly becoming a valuable tool for creative projects, particularly in video creation. With these AI tools, you can make and edit videos more efficiently. Whether your video is for a brand, a business, or even a friend or family member, AI can greatly enhance your video-making process.

In this guide, we’ll walk you through each step, from developing an idea to bringing it to life with AI. Plus, we’ll introduce some popular AI video tools that can help you get started.
 

▶️ View Course: "How to Make AI Videos: Mastering AI Text-to-Video Creation"

Learn more: Understanding Artificial Intelligence: Definition, Applications, and Types
 

Using AI for Video Creation

Instead of creating or editing videos from scratch in iMovie, AI offers various ways to generate videos—even if you don’t have the original footage. Here’s a step-by-step guide to get started with an AI video generator.
 

Step 1: Brainstorm Ideas and Concepts

When outlining your video concept, consider your audience. Who will be watching this video? What’s the purpose or message you want to convey? Answering these questions will help shape your ideas toward the most effective outcome. You might find inspiration from competitor videos or something you’ve seen on social media that aligns with your vision. Write down all your ideas, and highlight the ones that stand out to you.
 

Step 2: Write a Script

The next step is to create your video script. Keep in mind that, for effective text-to-video AI, the script should be tailored specifically for video. If you’re converting an article, document, or blog post, avoid copying and pasting the entire text directly into the AI video generator, as this can make the video overly lengthy. Instead, refine the text by rewriting and trimming sections to make it more concise. Video scripts should be brief and to the point. You can also use a text generator like ChatGPT to convert your text into a script, specifying a particular tone if needed.

▶️ View Course: "(Oxford Diploma) Scriptwriting : 16 hours; 16 screenplays!"
 

Step 3: Choose an AI Video Generator

With your script ready, the next step is to select the right AI video generator. There are plenty of options available today, so it can feel overwhelming to pick one. Many blogs offer detailed reviews of different tools, which can help you find the best fit for your needs. Below, we’ll introduce a few popular AI video generators to help you get started.
 

Step 4: Generate and Edit

After uploading your script into the AI video generator, you can begin adjusting the generated text and video visuals. Many tools let you choose an avatar that speaks directly to your audience, or you can display the text as subtitles alongside B-roll footage that the AI matches to your script. Customize the text and video elements to suit your preferences by modifying colors, fonts, and other design details until you’re satisfied with the result.
 

Learn more: Edit Videos Faster and Better with AI

Step 5: Publish Your Video

The final step is to publish your video. You can download it as an .mp4 file, and some AI video generators also let you embed it directly on a website using HTML code. Before you publish, ensure you’re completely happy with the final version, as editing may not be possible afterward. Once you’re satisfied, hit publish, and your AI-generated video is ready to use for personal or professional purposes!

Following these steps, you can quickly turn text prompts into engaging video content. AI video tools streamline the editing process and enable you to create content suited for multiple marketing platforms simultaneously.
 

Benefits and Limitations of Using AI

Generative AI can create images, text, and videos based on your prompts, drawing from a vast amount of information across the internet. This extensive database allows AI to quickly generate content, though the results may not always match your exact vision. While AI is highly useful for creating quick summaries and tutorial videos, it can’t yet replace the craftsmanship of a professional documentary filmmaker or freelance video producer who can deliver highly customized results.

3 Popular AI Video Generators

Here are some well-known AI text-to-video generators you might consider:

1. Visla

Visla is an excellent choice for generating scripts from text. It can browse a stock image and video library to find content that matches your script, ensuring your video is visually appealing and ready for publication. Additionally, Visla has the capability to remove filler words from your speaker’s dialogue, like “ums” and “ahs,” to enhance the overall quality of the video.
 

2. Synthesia

Synthesia is a powerful AI video generator that can translate text into multiple languages. It features high-quality avatars and voices that articulate the text in your video. The user interface is simple and intuitive, allowing you to easily create videos narrated by these digital avatars. While it may not fully replicate the authenticity of a human voice, it offers a strong alternative for various applications.
 

3. HeyGen

HeyGen, like other text-to-video generators, provides access to over 300 voices in more than 40 languages, along with the option to include an avatar in your videos. This user-friendly AI tool allows you to experiment and create your ideal video in just minutes.