Mastering Motion Graphics: How Can You Get Started?
Learn how to become a motion graphics designer, the skills required, and job opportunities in this field with our detailed guide.
A motion graphics designer creates animated content by combining visuals, sound, and special effects for media like TV, online platforms, and films. They collaborate with creative teams to bring projects to life by adding engaging design elements.
To pursue a career in motion graphics, it’s often necessary to have a bachelor’s degree in computer graphics, art, or a related area. According to the US Bureau of Labor Statistics (BLS), building a strong portfolio is also crucial for showcasing your skills and creativity.
Motion graphics designers commonly use Adobe software. Photoshop and Illustrator are key tools in this field, while Cinema4D offers more advanced options for 3D modeling.
Learn more: The Role of a Graphic Designer: How to Begin Your Career in Design
What is Motion Graphics?
Motion graphics is a form of animation that brings static designs to life by turning them into moving images. These animations can be in either two- or three-dimensional formats and sometimes include sound.
Motion graphics designers use software to create visual stories for digital platforms or television. You’ll often see motion graphics in videos, apps, games, advertisements, or anywhere animation helps engage the audience.
Motion Graphics Designer Job Description
As a motion graphics designer, your job involves creating two- and three-dimensional animations, taking them from concept to the final product.
Your responsibilities may include:
Using design tools like Photoshop, InDesign, and Illustrator
Collaborating with creative teams
Designing animations for social media platforms like Meta and Instagram
Meeting with clients to understand their needs
Choosing audio, visuals, typography, and other design elements
You might also help train new team members and manage daily tasks in your department.
Skills of a Motion Graphics Designer
To succeed in motion graphics, you need a solid understanding of design principles like layout, typography, and color theory. Creativity and knowledge of animation techniques are also key.
Proficiency in design software such as Photoshop, Illustrator, InDesign, and After Effects is essential. While technical skills are crucial, having traditional art abilities can help you sketch ideas on paper and develop concepts more effectively.
Good communication skills are important for interacting with clients, coworkers, and employers. Being able to explain your designs in simple terms that anyone can understand is equally valuable.
Work Environments for Motion Graphics Designers
Motion graphics designers have the option to work independently or with a company. Many designers are employed by advertising and public relations firms, as well as technical and scientific agencies. The film and video industries, software publishers, and tech-related companies also hire motion graphics designers.
You can find job opportunities in both entertainment and non-entertainment sectors, and over half of motion graphics designers are self-employed.
Motion Graphics vs. Animation: What’s the Difference?
Motion graphics is a type of animation, but it usually doesn't involve storytelling. Instead, it uses short, self-contained animations to share information or express emotions. Motion graphics are commonly used for things like movie title sequences, animated text (kinetic typography), onboarding screens, and social media GIFs.
On the other hand, animation is a broad category that includes various styles like stop motion, cartoons, and claymation. Animation often involves characters that talk and move to tell a story using cinematic techniques.
Salary and Career Outlook for Motion Graphics Designers
As of October 2022, the median annual salary for special effects artists and animators is $78,790, according to the US Bureau of Labor Statistics (BLS). The lowest 10 percent earn less than $46,000, while the top 10 percent make more than $131,370.
The BLS predicts that jobs for motion graphics designers will grow by 5 percent from 2021 to 2031, which is about the same pace as other occupations. Over this period, around 6,700 job openings are expected each year, mostly due to people retiring or leaving the field.
As demand for video games, special effects in movies and TV, and mobile apps continues to rise, the need for motion graphic designers is also likely to grow.
How to Become a Motion Graphics Designer
To start a career as a motion graphics designer, you’ll generally need to earn a bachelor’s degree, develop strong animation skills, gain work experience, and create a portfolio of your work. Ongoing learning and skill development are also important.
Earn Your Bachelor’s Degree
Most motion graphics designers hold a bachelor’s degree in graphic design, computer graphics, or a related field. According to Zippia, 74 percent of graphic designers have a bachelor’s degree, while 12 percent earn an associate degree. Less than 10 percent hold a master’s degree.
Build Your Portfolio
A portfolio is essential to showcasing your skills and creativity to potential employers and clients. You can display your work on a personal website or blog and include a link to your portfolio in your resume.
Your portfolio can feature projects from your studies and work experience. If you’re just starting out, you can create mock designs or animations to demonstrate your abilities.
Develop Key Skills in Animation
In the fast-paced world of motion graphics design, keeping your skills up to date is essential. Since the field is constantly evolving, it’s important to stay informed about the latest technology and design trends.
Regularly practice using design tools and make sure to update your software to benefit from new features and improvements. Staying connected with other professionals in the industry through networking can also help you stay current with trends and advancements.
Gain Work Experience
You can start building experience in motion graphics design by volunteering your skills for businesses or organizations. Offer to create an animated logo or other design work, and then add it to your portfolio and resume.
Internships are another great way to gain experience. Look for opportunities at design firms, banks, or movie studios. If you’re in college, check with your school’s career center for internship programs.
Joining professional groups like the Graphic Artists Guild can also provide valuable resources. Attending events like Mograph meet-ups can help you connect with others in the field.
Don’t forget to use social media to promote your work. Set up a professional page on platforms like Facebook or Instagram to showcase your designs. Self-promotion can attract clients and help you network with other motion graphics designers.
Continue to Expand Your Skills and Knowledge
As technology advances, graphic design software also changes with new updates and features. To thrive as a motion graphics designer, it’s important to stay informed and take additional courses or training when necessary. You can find many online tutorials and continuing education opportunities.
For instance, Canva is a popular design platform that offers hundreds of templates that can be animated for various social media platforms.
Next Steps
A career in motion graphics design can be both rewarding and enjoyable. Once you decide to pursue your passion for graphic design, consider your educational path. You might start by learning the fundamentals of graphic design before enrolling in a four-year degree program.
Connect with others in the motion graphics field and feel free to ask questions. Many professionals enjoy sharing their insights and experiences.
