What Is a UX Writer? Key Skills, Portfolio Tips, and Job Growth
Navigating digital products seamlessly often depends on the smallest details—those where UX writers make their mark. But what exactly does a UX writer do, and how can you get started in this growing field? In this article, we’ll explore the essential skills, portfolio tips, and job growth opportunities for those interested in UX writing.
UX writers are responsible for creating the text that guides users through digital experiences. This includes writing for menus, buttons, labels, chatbots, error messages, and instructions for first-time users. Collectively, these elements are known as “microcopy.” A good UX writer ensures that microcopy is clear, intuitive, and user-friendly, catering to a wide range of users with diverse abilities, backgrounds, and ages.
You can think of UX writing as part of the broader field of UX design. Just as user interface (UI) designers focus on the visual aspects of UX, UX writers concentrate on textual elements. However, there is a strong overlap between the two roles. Like UX designers, UX writers test different versions of their copy, conduct user research, and work closely with product teams to create engaging and effective text. They may also use design tools like Figma or Sketch to visualize their writing.
UX Writer Salary and Job Growth
As of February 2022, the average salary for a UX writer in the United States is $119,983, according to Glassdoor. This role is growing rapidly as the demand for user-friendly digital products increases. Adobe has referred to UX writing as a "booming field," and in 2019, UX Planet recognized UX writing and editing as one of the top trends in the UX/UI industry.
Salaries can vary depending on location, company size, and experience level. In large tech hubs like San Francisco or New York, experienced UX writers may earn significantly more than the average.
UX Writer vs. Other Jobs
Several roles overlap with the work of UX writers, including content strategists, copywriters, and technical writers. However, these positions usually operate outside the design process and occur either before or after the design team develops a product. It’s important to note that expectations for these roles can vary by organization. Here’s how UX writers differ from similar professions:
Content Strategists: Focus on planning and organizing content to align with business goals. UX writers may follow guidelines set by content strategists but focus more on the user’s interaction with the product.
Technical Writers: Simplify complex information into user-friendly manuals or guides. While both technical and UX writers aim for clarity, UX writers focus more on the interactive aspects of text that users see in apps or websites rather than lengthy documents.
Copywriters: Typically work in marketing to craft text for advertisements or social media. Their goal is to capture attention, while UX writers focus on enhancing the user’s experience with a product.
How to Become a UX Writer
Entering the field of UX writing requires the right skills, a strong portfolio, and relevant experience. Here’s a detailed guide on how to get started:
1. Develop Essential Skills
To succeed as a UX writer, consider honing the following skills:
Writing: A good UX writer needs to master grammar, tone, and clarity. Your writing should be concise to avoid overwhelming users with unnecessary information. For example, a button text like “Click here to get started” could be simplified to “Start,” making it more efficient and intuitive.
Research: Understanding user behavior is key. Ask yourself questions like: Does this error message sound too formal? Will this button text encourage users to click? Techniques like user testing, A/B testing, and surveys can help you create more effective copy.
Familiarity with Design Tools: While you don’t need to be a visual designer, understanding how tools like Figma or Sketch work can improve collaboration with designers. Many UX writers benefit from knowing how to lay out their text in a design interface to better visualize how users will interact with it.
2. Create a Portfolio
A portfolio is critical when applying for UX writing jobs. Create a simple website where you showcase projects that demonstrate your problem-solving skills. You can use website builders like Wix, Weebly, or Adobe Portfolio to get started.
Tip: If you don't have professional projects to showcase, create mock projects where you design the copy for a website or app.
3. Gain Experience
To increase your chances of landing a job, gaining experience in related roles can be beneficial. Start by exploring roles like copywriting, content writing, or even UX design, where you can practice and refine your UX writing skills.
Additionally, consider taking UX writing courses to learn best practices, usability testing, and content creation techniques. Many courses offer practical projects that you can include in your portfolio.
Creating mock projects is another excellent way to build experience. Design a fictional app or website, then write the microcopy for it. This hands-on practice will improve your writing and show potential employers that you’re serious about the role.
